The better you get, the more your spa depends on you
Watch this short video to see the Owner Trap that keeps successful spa owners in the treatment room, and how Growth Factor® Implementation helps you build a business that runs without you there every day.
A conversation about your numbers. If it isn’t a fit, we’ll tell you.
From the outside, it looks like you’ve made it
The spa is beautiful. The book is full. And every answer, every decision and every hard day still runs through you.
No one can do it like you do
So the vacation never happens. Your clients trust you, and only you, which means the better you get in the treatment room, the deeper you get stuck in it.
The CEO work happens after bedtime
Admin, payroll and marketing get squeezed into the hours after everyone’s asleep, and the list is still there in the morning.
Every hire feels like a gamble
You’ve been burned by the wrong hire before. So you hold on to people too long, and you do it yourself because it’s faster than training someone.
One resignation puts you back in the room
When a provider leaves, her book lands on you. Your team still brings you every question, even the small ones.
Guilty at work because you’re missing time with your family. Guilty at home because the work is still sitting there, waiting. None of this means you’re bad at what you do. It means the business was built to run through one person, and that can be rebuilt.
Why your skill became the trap
How being the best provider in your spa keeps you in the treatment room, and what it costs you outside of work.
Why a full book can still leave you short
Why a busy spa can come up empty at the end of the month, and why the fix often starts in your own numbers before you add a single new client.
What done-with-you looks like
How one-on-one coaching inside your numbers, your staff and your schedule gets the work finished, instead of handing you more information.
What changes when the business stops running through you
A seven-figure spa owner came to us working about 70 hours a week with almost nothing left at the end of the year. We cut operating and payroll costs as a share of revenue, and her net profit margin climbed in eight months.
She came in five months into running at a loss after a $100,000 build-out. Now she knows the revenue that buys back each day out of the treatment room, and she rebuilt her team in about three weeks.
A day spa owner bringing in about $30,000 a month was barely breaking even, with providers on 40 to 60 percent commission. We moved them to hourly plus retail commission and tips, with clear growth tiers. Her providers stayed, and their rebooking nearly tripled in a single quarter.
Individual results. Every spa is different, and results depend on each owner’s business and the work they put in.
Read more success storiesWhat happens on the call
Pick a time that works around your schedule, not instead of it.
We look at your numbers together. Where you are, where the business depends on you, and what’s in the way.
Get a straight answer. If Growth Factor® is a fit, we’ll walk you through it. If it isn’t, we’ll tell you.
We do the work with you
Six months, one-on-one, inside your actual business. Your numbers, your staff, your schedule. We don’t hand you a plan and walk away, and we don’t leave you to figure it out alone. We build it with you until your spa runs without depending on you.
Month one is stabilization. We find the leaks and get you clear on your numbers before we talk about growth.
You trust your numbers
You stop checking the bank account like you’re bracing for bad news, and you know exactly what has to happen for you to drop a treatment day.
Your team knows what to do
Answers live in your systems instead of your head, so the small questions stop landing on you.
Your marketing keeps running
New clients keep coming in when your schedule fills up, built on your voice and your ideal client.
You get your time back
A real week off without the phone ringing. Dinner at home without the CEO list running in your head.
Do the work. Double your investment in six months. Or get your money back.
Show up to your calls, complete the work and meet the criteria in your Growth Factor® Implementation agreement. If you don’t see a financial gain of at least double your investment within six months, measured against the baseline we set together on your first call, we refund your payments.
Financial gain includes new revenue, money saved by cutting costs and savings from restructuring pay. Full terms are in your program agreement.
Daniela Woerner
Daniela started in aesthetics school in 2006, then worked in dermatology and plastic surgery, running treatment rooms while she taught herself the business side. As director of medical services for a multi-location practice, she learned where a spa gets built: in the systems around the treatment room.
She founded Addo Aesthetics in 2014. She has since worked with more than 1,700 spa businesses, and more than 600 spa owners have gone through Growth Factor®. Every Implementation client starts with a connection call with Daniela.
“The treatment room is not where your business gets built. The systems around it are.”
Built for owners who are ready to build
A fit if
- You own an established spa or med spa bringing in at least $25,000 a month, whether you lead a team or you’re getting the systems in place before you hire.
- You’re ready to look at your numbers, including the ones you’ve been avoiding.
- You can set aside about five hours a week to work on the business.
- You want someone building alongside you, not another course.
Not a fit if
- You haven’t opened your doors yet.
- You want a consultant to hand you a plan and leave. We do the work with you.
- You’re looking for a quick fix or one single answer.
- You’re not open to coaching. This work includes tough conversations and looking at every part of the business with fresh eyes.
What spa owners ask before they book
I’ve bought programs before and didn’t finish them.
Most programs hand you information and leave the doing to you. Implementation is one-on-one calls on a set cadence, where the work gets built with a coach, inside your business.
The timing feels wrong. Things are too busy.
Busy is the season this is built for. Month one is stabilization, so we start by finding the leaks and lightening the load before anything new gets added.
I’m not a numbers person.
You don’t need to be one to start. The first phase is financial clarity, so you’ll understand profitability by service, your cash flow and your milestone number before anything else is asked of you.
What does it cost?
We cover the investment and payment options on the call, after we’ve looked at your business together and know whether it’s a fit.
Run a business instead of carrying one
Book a call. We’ll look at your numbers together and find out if Growth Factor® is what gets you out of the treatment room.
See If I’m a Good Fit for Growth Factor®